Search Results for: content marketing

How Hospitality Businesses Can Use Meta AI to Enhance Content

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global market size and revenue for artificial intelligence (AI) is expected to exceed $735 billion by 2030.

In the past few years alone, we have seen a dramatic increase in AI-powered tools for existing marketing platforms such as email marketing software, design programs and social media. Meta is no exception, as it has introduced various new AI tools that are designed to help businesses enhance their organic and paid social media content.

Following are some tips on how your hospitality business can use Meta’s AI tools.

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How to Use AI for Marketing Project Management

Posted on by Taylor Kennedy

INTRODUCTION

Artificial intelligence can be used to streamline processes and improve workplace efficiencies. Its use in marketing also can lighten the team workload and empower them to execute new projects/campaigns for clients.

Here is how to use AI for project management in a marketing campaign.

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How Brands Can Use Virtual Influencer Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.

While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.

Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.

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