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What Public Engagement and Involvement Looks Like in 2022

Posted on February 3, 2022February 7, 2022 by Brian Lee

INTRODUCTION

If there’s ever been a new development, road project or utility project near your home or office, chances are you’ve received some sort of invitation to attend a neighborhood/town hall/open house meeting to learn more about the project and possibly provide your input. That’s one form of what’s known as public engagement or public involvement.

Public engagement and involvement fall under the broad umbrella of public relations. Like everything else in the category of PR, public engagement and involvement tactics have evolved over the years. Let’s discuss what they look like in 2022.

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How to A/B Test LinkedIn Ads

Posted on January 26, 2022February 1, 2022 by Jaimie Onasch

INTRODUCTION

According to Smart Insights, A/B testing is the top method used by marketers to optimize conversion rates for businesses. That’s because it’s a data-driven way to enhance experiences for potential customers, which ultimately translates to results.

In fact, large companies like Google and Amazon continuously A/B test various aspects of the user experience to find out what resonates with their audiences and what doesn’t. Then they make strategic decisions based on the data.

While your business may not be reaching millions of people, you can still implement the principles of A/B testing in your company’s marketing strategies, including your B2B LinkedIn ads.

Following are some tips on how to A/B test LinkedIn ads to maximize conversions for your B2B business.

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8 Tips for Entertainment Venues to Use Facebook Messenger

Posted on January 20, 2022January 20, 2022 by Jaimie Onasch

INTRODUCTION

According to surveys from Facebook, 69% of users in the United States communicate with businesses through messaging apps like Facebook Messenger. What’s more, the majority of respondents say being able to message a business helps them feel more confident about the brand.

Additional insights from Facebook Messenger show that “local entertainment” is among the top industries that use the platform to connect with their customer base. If your entertainment venue isn’t using Facebook Messenger, it should be–especially since your competition is.

Following are some ways you can make Facebook Messenger work for your entertainment venue.

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