Search Results for: content marketing

Businesses are Shifting from Brand Ads to Job Ads

Posted on by Brian Lee

Over the past few months, we’ve been running more and more job ads rather than general branding ads for our clients. I didn’t think much of it until I was listening to a morning radio show. During a sponsorship message for a local restaurant, the DJ mentioned that the restaurant is a great place to work, whereas previously, he said it was a great place to eat dinner. A few days later during a morning commute, I heard three different job ads, including one for Amazon.

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Top Six PR Trends in 2022

Posted on by Taylor Kennedy

INTRODUCTION

There is no question that the public relations industry is still feeling the effects of 2020: shrinking media landscapes and cultural and social issue shifts, as well as the fundamental ways PR professionals work, when they work, where they work and what matters to clients while we work.

In short, PR professionals have had to adapt and evolve the way they do their jobs, and they will continue to in the next year. 

Here are six public relations trends we expect to see in 2022:

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How to Track Media Mentions

Posted on by Taylor Kennedy

INTRODUCTION

Communication professionals perform media monitoring to listen, watch and track media coverage and conversation about their organization, industry, competition and other topics. These mentions contain keywords that can be found on media channels like TV, forums, magazines, social media and blogs.

Ultimately, media monitoring can help your business by monitoring brand reputation, preventing crises, knowing your audience and measuring the results of a PR or marketing campaign, among many others.

Here is more information on how to track media mentions, the various tools to help do it effectively and tips to avoid irrelevant hits. 

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