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How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing

Posted on March 29, 2019March 29, 2019 by Jaimie Onasch

INTRODUCTION

According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020.

Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.

Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.

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How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings

Posted on March 7, 2019March 8, 2019 by Jaimie Onasch

INTRODUCTION

Retail eCommerce is a thriving market, with 42 percent of U.S. consumers purchasing products or services online, and Amazon is king. In fact, Amazon’s share of the online shopping market is close to 50 percent in the United States.

If you run a B2C business and are looking to sell your products or services online, it makes sense to join the 2 million sellers who have taken advantage of the platform so far.

Following are some tips on how your retail store or business can start selling products on Amazon.

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How Hotels Can Use WeChat for Marketing

Posted on February 13, 2019January 8, 2020 by Jaimie Onasch

As a hotelier, you probably already use social media sites such as Facebook, Instagram and Twitter to target travelers, but have you ever thought to explore WeChat? If not, you could be missing out on a huge customer base that doesn’t have access to the other major sites.

Known as the super app in China, WeChat combines the power of messaging, social media, social commerce and mobile payment into one platform. Plus, it has more than 1 billion users, making it a logical step for hotel marketers looking to expand their reach among Chinese tourists.

Following are some tips on how to use WeChat to market your hotel or resort.

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