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How to Create Google Remarketing Ads

Posted on January 24, 2020January 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google generates 62.5 percent of all core searches in the United States, easily making it the most popular search engine in the country. Similarly, its ad platform has the highest share of U.S. digital ad spend.

While many businesses are using Google Ads to improve brand visibility, only about half are using Google remarketing to enhance their efforts.

Remarketing (or retargeting) ads are a powerful way to reposition your brand in front of people who already have some familiarity with it. Essentially, the ads follow individuals who have visited your website around the internet as they browse other sites. That process can help keep your business top-of-mind and drastically increase conversions.

Following are some tips on how you can use Google remarketing ads for your businesses.

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How Restaurants Can Use TikTok for Marketing

Posted on December 20, 2019December 20, 2019 by Jaimie Onasch

INTRODUCTION

Formerly known as Musical.ly, TikTok is quickly becoming one of the most popular social media platforms in the world, with more than 660 million downloads and 500 million active monthly users.

The video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, 60 percent of TikTok’s monthly active users in the United States are just 16-24 years old. This presents an opportunity for restaurateurs looking to reach the next generation of diners. Following are some tips on how restaurants can use TikTok for marketing.

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How Restaurants Can Use Marketing Automation Tools

Posted on June 27, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

According to Monetate, more than 1 billion restaurant visits by consumers are influenced by online marketing. While many busy restaurateurs find it difficult to set aside time for marketing, today’s marketing automation tools make it much easier.

Considering more than 90 percent of U.S. adults use email and close to 80 percent have at least one social media account, it makes sense to focus on these avenues first.

Following are some tips on how restaurants can get started with automated email and social media marketing.

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