As a hotelier, you probably already use social media sites such as Facebook, Instagram and Twitter to target travelers, but have you ever thought to explore WeChat? If not, you could be missing out on a huge customer base that doesn’t have access to the other major sites.
Known as the super app in China, WeChat combines the power of messaging, social media, social commerce and mobile payment into one platform. Plus, it has more than 1 billion users, making it a logical step for hotel marketers looking to expand their reach among Chinese tourists.
Following are some tips on how to use WeChat to market your hotel or resort.
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Effective email marketing campaigns can help your hotel build long-term relationships with guests by making personal connections, understanding their interests and establishing trust. They are also good for your bottom line.