Content marketing is a strategy for branding, promoting expertise, push and pull marketing and even SEO.
Watch this short video for some quick tips on how to get started on content marketing.
Continue reading “How to Use Content to Market Your Business”This is part 1 of an ongoing series about how COVID-19 is affecting the world of PR and marketing.
Continue reading “PR, Marketing and COVID-19”
According to Sensor Tower, TikTok continues to be one of the most downloaded apps, surpassing 1.5 billion downloads in 2019. It’s also becoming one of the most popular social media platforms in the world with 800 million active users.
The success of the video-sharing app is centered on short, looping videos that can be customized with filters and effects, musical overlays and text. It’s the most popular among younger generations.
In fact, 60 percent of TikTok users in the United States are just 16-24 years old, which is ideal for brands looking to reach the next generation of shoppers. Following are some tips on how to use TikTok marketing for retail stores.
Continue reading “How Retail Stores Can Use TikTok for Marketing”