INTRODUCTIONConducting public involvement is crucial to the success of any organization or municipality’s project. One way to expand outreach efforts is by using social media features, like Facebook Community Chats.
Here are a few ways to use Facebook’s Community Chats for public involvement and outreach campaigns.
Continue reading “How to use Facebook’s Community Chats for Public Involvement”
According to Instagram, more than 140 billion Reels are viewed across Instagram and Facebook each day. In addition, research from HypeAuditor reveals that Reels have the highest reach and the most engagement compared to other content types on Instagram.
While Reels can help your hotel or hospitality brand broaden its reach, it can also be time-consuming to consistently produce short-form video content that resonates with viewers. That’s why your Reels strategy should use insights to help guide and improve your creative efforts so you can maximize performance moving forward.
Following are some ways hospitality brands can improve their Reels by using data.
Continue reading “How Hospitality Brands Can Improve Their Reels Through Data”
It’s important to keep in mind that social media is meant for two-way communication. Oftentimes, municipalities will only communicate to their audiences but never or hardly ever listen to what they have to say.
Social listening is the process of tracking social media mentions of your brand; conversations about your brand, product or service; audience sentiments; and trends in your industry. The data that you collect can help your organization gather feedback on a particular effort, take advantage of new opportunities, avoid or mitigate potential threats and determine gaps in service, among many other uses.
These days, your municipality can use AI to aid your social listening efforts to better serve residents, businesses and visitors of your community. Here are a few ways to use AI for social listening.
Continue reading “How Municipalities Can Use AI for Social Listening”