Category: Social media

New Features in LinkedIn Advertising 2020

Posted on by Taylor Kennedy

INTRODUCTION

With more than 30 million companies on LinkedIn and 303 million monthly active users, according to DataReportal, the social media platform is an effective way to advertise, especially in the B2B sector. From an expansive audience, multiple advertising formats and accurate audience data, LinkedIn provides a degree of targeting and accuracy that other social media platforms can’t match.

Here are three new features in LinkedIn advertising. 

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How Retail Stores Can Use TikTok for Marketing

Posted on by Jaimie Onasch

INTRODUCTION

TikTok app

According to Sensor Tower, TikTok continues to be one of the most downloaded apps, surpassing 1.5 billion downloads in 2019. It’s also becoming one of the most popular social media platforms in the world with 800 million active users.

The success of the video-sharing app is centered on short, looping videos that can be customized with filters and effects, musical overlays and text. It’s the most popular among younger generations.

In fact, 60 percent of TikTok users in the United States are just 16-24 years old, which is ideal for brands looking to reach the next generation of shoppers. Following are some tips on how to use TikTok marketing for retail stores.

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