Category: Social media

How Restaurants Can Use TikTok for Marketing

Posted on by Jaimie Onasch

INTRODUCTION

TikTok logo

Formerly known as Musical.ly, TikTok is quickly becoming one of the most popular social media platforms in the world, with more than 660 million downloads and 500 million active monthly users.

The video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, 60 percent of TikTok’s monthly active users in the United States are just 16-24 years old. This presents an opportunity for restaurateurs looking to reach the next generation of diners. Following are some tips on how restaurants can use TikTok for marketing. 

Continue reading “How Restaurants Can Use TikTok for Marketing” →

How to Create Retargeting Ads in Facebook

Posted on by Jaimie Onasch

INTRODUCTION

According to a social media marketing industry report, Facebook is the No. 1 advertising channel for both B2B and B2C companies. This makes sense considering close to 70 percent of U.S. adults use the social media platform. 

Facebook retargeting ads can amplify your message by positioning your brand in front of people who already have some familiarity with your company or product. Plus, their average click-through-rate is about 10 times higher than a cold campaign.

If you’re unfamiliar, Facebook can show ads to individuals who’ve interacted with your website, keeping your message top-of-mind.

Following are some tips on how to set up Facebook retargeting ads for your business.

Continue reading “How to Create Retargeting Ads in Facebook” →