Category: Social media

8 Tips for Entertainment Venues to Use Facebook Messenger

Posted on by Jaimie Onasch

INTRODUCTION

Facebook Messenger app logo

According to surveys from Facebook, 69% of users in the United States communicate with businesses through messaging apps like Facebook Messenger. What’s more, the majority of respondents say being able to message a business helps them feel more confident about the brand. 

Additional insights from Facebook Messenger show that “local entertainment” is among the top industries that use the platform to connect with their customer base. If your entertainment venue isn’t using Facebook Messenger, it should be–especially since your competition is. 

Following are some ways you can make Facebook Messenger work for your entertainment venue. 

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How Retailers Can Use Instagram Link Stickers in Stories

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Link Stickers graphic

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers. 

Following are some tips on how retailers can use link stickers in their Instagram stories.

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Should Retail Businesses Still Use Pinterest?

Posted on by Jaimie Onasch

INTRODUCTION

Pinterest logo

According to Statista, social commerce sales in the United States are projected to exceed $79 billion by 2025.

This presents a huge opportunity for retailers with e-commerce capabilities; however, as more social media platforms introduce shopping tools, it’s more important than ever to be strategic about where you spend your time and money. 

Here are some insights about whether Pinterest is right for you and some tips for using the platform for your retail store or e-commerce shop.

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