Category: Public relations

INTRODUCTION

Is your hospital or clinic providing the highest quality care to every patient regardless of race, socioeconomic status, ethnicity, culture or language proficiency?

A report on cultural competence concluded that “a framework of organizational, structural and clinical cultural competence interventions can facilitate the elimination of these disparities and improve care for all Americans.”

Following are tips for how your hospital staff can work with diverse populations, whether internally or as part of community relations campaigns. Continue reading “Working with Diverse Populations” →

INTRODUCTION

Does your hospital have effective internal communication? It can help increase your employees’ job satisfaction, productivity, commitment, engagement and morale. Like any other communication effort, internal ones should be measured–in this case, it’s important to focus on outputs and outcomes.

INTRODUCTION

The public knows or suspects your hospital has admitted an elected official, celebrity, VIP or other high-profile patient. A situation like this will really test your staff’s knowledge and compliance with HIPAA.

Your hospital’s policies and procedures should cover situations on protecting patient confidentiality, but let’s look at how communications should be handled.