Category: Public relations

The Importance of Restaurant Communications

Posted on by Jaimie Onasch

INTRODUCTION

David’s Jamaican, a restaurant in Monona, Wis., was planning to move to a new location. However, it didn’t announce the move to customers, and when the restaurant temporarily closed, many people thought it had suddenly closed for good.

On top of that, when the restaurant did finally reemerge in the new location, it didn’t bother to announce that it had reopened.

All the confusion, worry and speculation could have been avoided had the restaurant communicated its plans. Here are a few things to keep in mind if you plan to move your restaurant. Continue reading “The Importance of Restaurant Communications” →

What Restaurants Should do in a Social Media Crisis, Part I

Posted on by Taylor Kennedy

INTRODUCTION

RestaurantA study by SDL shows that four out of five customers would walk away from a brand and never give it another chance after experiencing a major issue. Consumers don’t just want great food, they want to believe a restaurant shares their values, treats workers fairly and conducts business ethically.

In April, Gib’s, a cocktail bar in Madison, Wis., came under a social media firestorm after an email exchange between a manager and former employee went public. When the former employee asked for a W-2 form to be emailed to her, the manager sent her a file named “dumb bitch.pdf.” The employee then emailed the owner about her treatment, and the owner sent her a profanity-laced, derogatory email. To make matters worse, a month after this incident, the owner reinstated the manager without giving the current staff a heads-up, causing some of them to quit.

Here is how to handle a social media crisis and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part I” →

How to Get CEO Buy-in to Launch a Reputation Management Campaign

Posted on by Brian Lee

INTRODUCTION

hospital 2Reputation management is the process of shaping perception, both internal and external, of an organization. How important is it? A Deloitte study showed that reputation damage was the No. 1 risk concern for business executives around the world.

In the spectrum of public relations, reputation management takes place before crisis communications because it provides crisis resilience. In other words, when your organization has a sterling reputation, it is often given the benefit of doubt in times of trouble.

Many other benefits, including delivering a competitive advantage, come with a well-executed campaign. However, before you implement a reputation management plan at your hospital, you need to make sure senior leadership is aboard. Here’s how to acquire buy-in from the CEO to launch your reputation management campaign. Continue reading “How to Get CEO Buy-in to Launch a Reputation Management Campaign” →