Category: Public relations

INTRODUCTION

Reputation management is the process of shaping perception, both internal and external, of an organization. How important is it? A Deloitte study showed that reputation damage was the No. 1 risk concern for business executives around the world.

In the spectrum of public relations, reputation management takes place before crisis communications because it provides crisis resilience. In other words, when your organization has a sterling reputation, it is often given the benefit of doubt in times of trouble.

Many other benefits, including delivering a competitive advantage, come with a well-executed campaign. However, before you implement a reputation management plan at your hospital, you need to make sure senior leadership is aboard. Here’s how to acquire buy-in from the CEO to launch your reputation management campaign. Continue reading “How to Get CEO Buy-in to Launch a Reputation Management Campaign” →