For any proposed development, you’re going to face some degree of NIMBYism. To what degree depends on how well you perform public involvement and community relations.
Here’s an example. A private high school is facing staunch opposition from the neighborhood in which it’s located for its proposal to update its football stadium (add lighting, add seating, improve the sound system, etc.). Yet, parents of students who don’t live in the neighborhood are in support of the proposal, judging by an analysis of letters-to-the-editors, letters to the city and social media posts.
Over the past six months, the high school president and its board of trustees have made numerous errors that will likely jeopardize the proposal, especially in a neighborhood with a history and reputation of opposing developments. Here are their community engagement mistakes:
Continue reading “A Public Relations Analysis of a Proposed Stadium Upgrade”
