As mentioned in a previous blog post, when developers propose new developments, including commercial, mixed-use or residential, they require immense public relations efforts. PR also is needed when a crisis or incident occurs, as it can help to preserve your brand, reputation and ability to win future projects.
Here are two examples of how developers handled crisis communications and PR for their developments:
The average person may only think of public relations as pitching to the media or acting as a spokesperson. In reality, PR is a broad umbrella and part of a strategic communication process. Here are the various aspects of public relations that help to build mutually beneficial relationships between organizations and their publics.
Continue reading “What Does a PR Professional (Really) Do?”
For any proposed development, you’re going to face some degree of NIMBYism. To what degree depends on how well you perform public involvement and community relations.
Here’s an example. A private high school is facing staunch opposition from the neighborhood in which it’s located for its proposal to update its football stadium (add lighting, add seating, improve the sound system, etc.). Yet, parents of students who don’t live in the neighborhood are in support of the proposal, judging by an analysis of letters-to-the-editors, letters to the city and social media posts.
Over the past six months, the high school president and its board of trustees have made numerous errors that will likely jeopardize the proposal, especially in a neighborhood with a history and reputation of opposing developments. Here are their community engagement mistakes:
Continue reading “A Public Relations Analysis of a Proposed Stadium Upgrade”