According to PwC, the need for effective communication is often overlooked or underestimated in the flurry of activity surrounding a deal. Executing a strong and clear communication strategy is critical to successful integration.
Companies who keep customer experience as a top priority
during an M&A and adopt the customer’s view of the merger as they make important integration decisions, will not only keep current customers but also set the company up for future success.
The customer is not always right. Unfortunately, in our litigious society, customers may sue your organization for their own actions, whether due to an accident or their own negligence.
A family is suing Royal Caribbean for the accidental death of their toddler. The toddler’s grandpa put the toddler on the railing of an open window, and she fell through. This is an area that the toddler could not have reached on her own.
Meanwhile, a toddler sneaked onto a conveyor belt behind a Spirit Airlines ticket counter at Hartsfield-Jackson Atlanta International Airport. The mother, who said she looked away from her son “for one second,” has not indicated yet if she’ll sue.
How can Royal Caribbean and Spirit Airlines avoid taking the blame for these situations?
Continue reading “How to (Not) Blame the Victim”
As mentioned in a previous blog post, when developers propose new developments, including commercial, mixed-use or residential, they require immense public relations efforts. PR also is needed when a crisis or incident occurs, as it can help to preserve your brand, reputation and ability to win future projects.
Here are two examples of how developers handled crisis communications and PR for their developments: