Category: Public relations

How to Deal with Negative National Media Coverage Locally

Posted on by Brian Lee

It’s not uncommon for area media outlets to take a national AP story and localize it to your community. For example, a story about federal agencies being targeted in a cyberattack can be localized to how your state or local government is protecting itself.

Unfortunately, those national stories can be negative, and the local media don’t always gather both sides of the tale. Here are some tips for dealing with negative national media coverage on the local level.

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Checklist for Hotels When Dealing with a COVID-19 Outbreak

Posted on by Taylor Kennedy

INTRODUCTION

Hotels have had to make operational and marketing adjustments due to the continuing COVID-19 pandemic, such as adding tabs on their website detailing extensive prevention measures, taking guest temperatures and creating contactless check-ins. As COVID-19 continues, lodging properties should be prepared in case they experience an outbreak (two or more positive cases).

Here is a checklist on how hotels, resorts and bed & breakfasts can deal with an outbreak in their property.

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How to Use PR to Attract Investors

Posted on by Taylor Kennedy

INTRODUCTION

As a startup, you need to tell people about your company, and that includes customers, partners, vendors and investors. Use public relations to grow your business and create a consistent brand message that investors can trust, then eventually fund. 

Here are three ways to use PR to attract investors.

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