Category: Public relations

How to Promote Your Tech Startup’s Subject Matter Experts

Posted on by Taylor Kennedy

INTRODUCTION

Within your tech startup, you will most likely have at least one subject matter expert (SME), or a person with expertise and experience in a certain area. They are important to your company for many reasons, one being that investors and potential customers ultimately want to do business with experts. 

In addition, subject matter experts who understand and can help guide the sales process drive growth in top-performing B2B companies, according to  a Forbes article. 

Your SMEs also can serve as the “go-to” person to answer questions from the media, if you brand them correctly. Following are tips on how to promote your tech startup’s subject matter experts.

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How to Develop a Messaging Strategy for Your Tech Startup

Posted on by Taylor Kennedy

INTRODUCTION

Today’s fast-paced and attention deficit-driven environment has reinforced the idea that companies should keep their messaging short and sweet but still informative.

Your tech startup’s messages are key to reaching your target customer and essential for effective tech PR. Think of it this way: your messages should help convert skeptics (e.g. investors) into supporters and existing supporters to even bigger advocates for your startup.

Here are tips on how to develop a messaging strategy for your tech startup.

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How to Handle Media Spin

Posted on by Brian Lee

INTRODUCTION

The media often make a mountain out of a molehill, and they do it on purpose. A story with a juicy or riveting angle will get more clicks, readers, viewers and listeners than one that only reports the facts.

Here’s a look at a recent example of media spin, and a recommended course of action if it ever negatively affects your company. 

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