How to Ghostwrite for your CEO

INTRODUCTION

In any business, a leader’s job is to establish a vision and motivate internal and external audiences to embrace it and enhance it. If you’re managing external communications, including speeches, blog articles and tweets, for your CEO, it’s essential to convey this vision in his/her tone of voice.

Here are tips to successfully ghostwrite for your CEO:

Continue reading “How to Ghostwrite for your CEO”

How to Manage Social Media as You Rebrand Your Hotel

INTRODUCTION

Are you looking to rebrand a hotel, resort or bed & breakfast? Whether you’ve taken over an existing property, experienced a shift in your customer base or simply need to freshen things up, effective use of social media can help spread the word about your rebrand.

According to Statista, nearly 60 percent of American consumers interact with brand content on social media at least one to three times per day, giving you ample opportunity to reach existing customers as well as potential guests.

Following are some tips for using social media as you rebrand your hotel. Continue reading “How to Manage Social Media as You Rebrand Your Hotel”