Apps Archives - Public Relations, Advertising & Social Media

Using Google Tag Manager, Part 1

Posted on May 22, 2019January 9, 2020 by Brian Lee

If you’ve ever embedded code for Google Analytics or a Facebook pixel on your non-WordPress website, then you know the process requires editing your HTML or PHP files and thus can be tedious or difficult. Even WordPress websites require you to download a plugin–assuming it exists–for each of these snippets of code or to edit the header or footer files.

Herein lies one of the main benefits of Google Tag Manager, which is a system for adding (and maintaining) marketing tracking codes (called “tags”) to your site. You only have to install Google Tag Manager on your website once, and then you can use it to install other tags in a relatively easy-to-use interface automatically–saving you time and effort.

Other examples of tags include LinkedIn Insight Tag, Pinterest Tag and Twitter Pixel.

Here’s how to get started on Google Tag Manager.

How Hotels Can Use WeChat for Marketing

Posted on February 13, 2019January 8, 2020 by Jaimie Onasch

As a hotelier, you probably already use social media sites such as Facebook, Instagram and Twitter to target travelers, but have you ever thought to explore WeChat? If not, you could be missing out on a huge customer base that doesn’t have access to the other major sites.

Known as the super app in China, WeChat combines the power of messaging, social media, social commerce and mobile payment into one platform. Plus, it has more than 1 billion users, making it a logical step for hotel marketers looking to expand their reach among Chinese tourists.

Following are some tips on how to use WeChat to market your hotel or resort.

Continue reading →

New Google Maps API Tutorial

Posted on November 20, 2018January 9, 2020 by Brian Lee

INTRODUCTION

On June 11, 2018, Google began requiring an API key and a Google Cloud Platform billing account to access its core products, including Google Maps. If you have, say, a Google map on your website showing the location of your business, it suddenly was replaced with a message that said, “This page can’t load Google Maps correctly.”

Google’s motive is financial. Your Google Cloud Platform account includes a $200 monthly credit on usage for the products. According to Google’s pricing table, that equates to 100,000 monthly static map loads, 28,000 monthly dynamic map loads, 28,000 panoramic static street views or 14,000 monthly panoramic dynamic street views.

Here’s how to obtain an API key for Google Maps and link it to your website. Continue reading “New Google Maps API Tutorial” →