According to a recent report by Jobvite, 45% of workers are actively looking for a new job or plan to do so within the year. In addition, Zippia reports that 80% of all job searches are done online.
If your company is seeking talent, it makes sense to post your open position online to boost its visibility among those looking for new career opportunities.
Following are some ways you can promote your job postings online.
Continue reading “How to Promote Job Postings Online”
According to a competitor report by Datanyze, Mailchimp is the No. 1 email marketing software with more than 68% of the market share. The report also reveals that more than 925,000 companies use the platform.
Since it launched in 2001, Mailchimp has evolved from a standalone email marketing site into an all-in-one marketing platform with features like social media compatibility, e-commerce integrations and web development. Its arsenal of email marketing tools also continues to expand to help businesses of all sizes reach and retain customers.
Following are some new features and updates to Mailchimp for 2022.
Continue reading “What’s New in Mailchimp 2022”
I have repeated time and time that Hollywood has run out of ideas. This is why we have sequels (many that shouldn’t have been made), prequels, reboots, remakes (there are FIVE versions of “A Star is Born”), spinoffs, adaptations and spoofs. Regarding sequels, we also have seen Hollywood resurrect movies from years ago and extend their storylines, including “Bill and Ted,” “Top Gun” and “The Matrix.”
As much as I despise Hollywood for doing this, I know it’s for making money using a customer retention strategy. See, it’s less risky for a studio to produce a movie or TV series with which the public has some familiarity and that has an existing fan base than it is to produce a movie or TV series without either of these things.
For example, HBO created a prequel to “Game of Thrones” while Amazon created a prequel to “Lord of the Rings.” In each case, the studios likely knew those shows would be easier to draw viewers than “new” shows like “The Flight Attendant” (HBO) and “The Boys” (Amazon).
Acquiring a new customer from scratch is often costly and time-intensive for any business (here’s an explanation of the evaluation stage). This is why, for example, your Internet or cable provider will offer you a discount when you threaten to cancel your service. At the same time, once a business has you as a customer, it will upsell you products or services since you’re an easier sell compared to a stranger to the brand.
So next time you see an announcement for “Fast and Furious 20” or the 12th reboot of “Batman,” you’ll know it’s because Hollywood is lazy using a customer retention strategy.