Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to Run Political Ads on Google

Posted on May 10, 2023May 22, 2023 by Jaimie Onasch

INTRODUCTION

Google Ads is often used by individuals and organizations to run political ads in the United States. In 2022 alone, Google advertisers included players from both major political parties and supporting committees.

Whether you are running political ads on a small or large scale, you must adhere to Google Ads requirements before you can run these types of campaigns.

Following are some tips on how to run issues-based or election-based political ads on Google.

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What do You List First: Cost or Value?

Posted on March 29, 2023April 4, 2023 by Brian Lee

While on vacation, I was eating breakfast at my hotel, which offers a complimentary buffet to guests. On each table was a sign that said, “Did you know that for a small additional charge you can enjoy one of our breakfast specials?”

Those items, such as the eggs benedict, were not included in the buffet, but they could be purchased. The wording of the sign made me think, could the hotel sell more breakfast items if they reversed the order of the sentence? As in, “Did you know that you can enjoy one of our breakfast specials for a small additional charge?”

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How to Use Google Trends to Develop Content Topics

Posted on March 15, 2023April 10, 2023 by Jaimie Onasch

INTRODUCTION

Google Trends is a free tool that provides insights for some of the top searches on Google, including information about the frequency of searches for the topic, interest over time and activity based on location. You also can view related topics and queries or research specific terms.

Following are some ways you can use Google Trends to develop content topics for blogs or social media posts for your business.

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