Category: Advertising & Marketing

How Municipalities Can Use AI Tools for Digital Marketing

Posted on by Taylor Kennedy

ChatGPTINTRODUCTION

According to Statista, more than 250 million people used AI tools last year, with the numbers expected to push past 700 million by the end of the decade. Municipalities can use artificial intelligence (AI) tools for external communications, including for digital marketing. This is another avenue to enhance citizen engagement and streamline employee tasks.

With so many uses of AI, here are three ways municipalities can use it for digital marketing purposes.

Continue reading “How Municipalities Can Use AI Tools for Digital Marketing” →

How Hospitality and Retail Businesses Can Advertise on Google Maps

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista Google Maps is the most downloaded navigation app in the United States with more than 21 million downloads.

In addition to its navigation feature, Google Maps integrates with Google Business profiles, which gives users access to detailed information about local businesses, such as hours, a description and customer ratings. Businesses also can advertise on Google Maps to make their company more visible to individuals using the platform.

Following are some tips your retail or hospitality business can use to advertise on Google Maps.

Continue reading “How Hospitality and Retail Businesses Can Advertise on Google Maps” →

How to Use AI for Marketing Project Management

Posted on by Taylor Kennedy

INTRODUCTION

Artificial intelligence can be used to streamline processes and improve workplace efficiencies. Its use in marketing also can lighten the team workload and empower them to execute new projects/campaigns for clients.

Here is how to use AI for project management in a marketing campaign.

Continue reading “How to Use AI for Marketing Project Management” →