INTRODUCTION
According to Omnisend, automated emails have a 52% higher open rate and 332% higher click rate than regular scheduled email marketing campaigns. That’s because automated email campaigns are designed to reach the right people at the right time.
HubSpot’s workflow and sequence tools both allow you to create automated email campaigns that align with customers’ specific stage in the buyer journey.
Following are some tips on how you can create automated email campaigns in HubSpot.
Continue reading “How to Create Automated Email Campaigns in HubSpot”
INTRODUCTION
In this day and age in which we can easily segment our customers, you should always look to tailor your messages to these segments instead of sending blanket messages to everyone, which is usually far less effective.