How Hospitality and Retail Businesses Can Advertise on Google Maps

INTRODUCTION

According to Statista Google Maps is the most downloaded navigation app in the United States with more than 21 million downloads.

In addition to its navigation feature, Google Maps integrates with Google Business profiles, which gives users access to detailed information about local businesses, such as hours, a description and customer ratings. Businesses also can advertise on Google Maps to make their company more visible to individuals using the platform.

Following are some tips your retail or hospitality business can use to advertise on Google Maps.

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How to Use AI for Marketing Project Management

INTRODUCTION

Artificial intelligence can be used to streamline processes and improve workplace efficiencies. Its use in marketing also can lighten the team workload and empower them to execute new projects/campaigns for clients.

Here is how to use AI for project management in a marketing campaign.

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Lottery Advertising is Deceptive

lotteryWe’ve seen recently some huge jackpots surpassing $1 billion for Mega Millions and Powerball. But as some people know, those listed jackpots represent the annuity option. In other words, it’s the amount a winner gets paid only if they decide to receive 30 annual payments.

Meanwhile, a winner who chooses the cash/lump sum option only gets a fraction of the listed jackpot. As a result, a New York Times article calls lottery advertising “misleading,” and that’s because it is.

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