How to Advertise on YouTube

INTRODUCTION

YouTube icon on mobile phone

According to YouTube, more than 2 billion users visit the platform each month, which amounts to approximately one-third of all internet users. 

Plus, it’s the most widely used online platform among adults in the United States, and paid YouTube mobile advertising is 84 percent more likely to engage viewers than traditional TV advertising. 

Following are some tips on how to use YouTube ads to promote your business.

Continue reading “How to Advertise on YouTube”

How Developers Can Use Nextdoor for Community Relations

INTRODUCTION

Nextdoor, an app that specializes in forging neighborhood connections, has risen in popularity, especially in 2020. According to the app’s communications team, Nextdoor saw its global daily active members increase more than 80 percent month over month starting in March.

In a typical public involvement process for a proposed development, one of the goals for developers is to build relations with the surrounding neighborhoods and create a two-way communications channel. Here are three ways developers can use Nextdoor to achieve this.

Continue reading “How Developers Can Use Nextdoor for Community Relations”

Five Reasons to Support Small Business Saturday

INTRODUCTION

Small businesses have taken a huge hit from the effects of COVID-19.
According to ZenBusiness, small businesses estimate the impact of COVID-19 to be $64,000 per business. This makes it even more important to support Small Business Saturday, which takes place Nov. 28. 

Continue reading “Five Reasons to Support Small Business Saturday”