Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How Sports Bars Can Improve Their Marketing Through Operations

Posted on October 11, 2023November 12, 2025 by Brian Lee

INTRODUCTION

Peacock On Oct. 7, 2023, the University of Wisconsin football team’s game against Rutgers was streamed on Peacock. In my research of sports bars in and around Madison, Wis., only a handful got their act together in time to install Peacock (bars have to acquire a license and equipment).

Meanwhile, others tried to get it but didn’t start the process early enough. Still others had their social media posts on autopilot, with messages like, “Come watch the game here” when they didn’t actually have Peacock.

This situation should teach sports bar owners a valuable lesson of having their operations in order, which in turn can help with their marketing. That’s because the bars that had Peacock had a decided advantage over others that didn’t, and they could have (should have) marketed that unique asset.

Here’s how sports bars can improve their marketing through operations.

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How Hospitality Companies can Track Competitors’ Paid Ads

Posted on July 21, 2023August 1, 2023 by Jaimie Onasch

INTRODUCTION

According to Statista, the travel industry is expected to spend more than $4.5 billion on digital advertising in the United States. In addition, 82% of restaurants in the United States use social media as part of their marketing strategy, which includes boosts and paid ads.

To stay competitive, hospitality businesses should monitor how their competitors use sponsored content to reach potential guests, including which platforms and the type of media they use.

Following are some ways your hotel or restaurant can track competitors’ paid ads.

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How to Use DinoRANK for Content Marketing

Posted on June 12, 2023June 12, 2023 by Jaimie Onasch

INTRODUCTION

According to the Content Marketing Institute, more than 70% of B2B and B2C businesses use content marketing as part of their overall marketing strategy. However, it can sometimes be a struggle to come up with fresh, timely content that resonates with your target audience(s) and also ranks highly in the search results.

DinoRANK is an accessible all-in-one SEO suite that can be used for content management, keyword research and positioning, link tracking and more to help you develop and incorporate SEO strategy into your content marketing efforts.

Following are some ways you can use DinoRANK for content marketing.

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