Google Trends is a free tool that provides insights for some of the top searches on Google, including information about the frequency of searches for the topic, interest over time and activity based on location. You also can view related topics and queries or research specific terms.
Following are some ways you can use Google Trends to develop content topics for blogs or social media posts for your business.
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I found the Coors Light vs. Miller Lite + cameo by Blue Moon ad quite odd, and then after I learned the story behind the ad, I still didn’t like it. My initial thought was, sure Molson owns the three brands, but why spend so much time talking about the qualities of the first two beers only to co-opt them with Blue Moon at the end? And now finding out the ad was part of a DraftKings promotion makes me think that there was just too much going on.
I don’t want to declare a favorite commercial this year, but I did enjoy the GM/Netflix spot with Will Farrell integrated into shows such as “Squid Game” and “Stranger Things.” I thought it was an entertaining way to announce the new partnership between the two companies, which basically admitted to future product placement.
SparkToro is an audience research tool that uses data collected from social networks to provide insights about online behavior, sources of influence, demographics and topics of interest. These insights can help you identify opportunities for reaching your target audience.
Following are some ways you can use SparkToro to guide your marketing efforts.
Continue reading “How to Use SparkToro to Guide Your Marketing”