The old days of a 20-page, almost-all-text whitepaper are gone, fortunately. No one, especially a physician or other healthcare employee, has the time to read such a long document.
Instead, we recommend 2-4 pages, filled with photos, graphics and/or charts. Here’s how to create a health tech whitepaper:
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According to Statista, the global digital health market is expected to exceed $500 billion by 2025, and the health IT segment (which is already at $280 billion) is expected to generate the largest revenue share.
However, B2B health tech companies face a unique set of challenges when it comes to promoting and selling their platforms. Oftentimes, they need to target both physicians (the users) and financial decision-makers to be successful.
Following are some tips on how you can market your health tech platform to those audiences.
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According to Statista, Google Ads were the biggest provider of search advertising on the market in 2020. However, the platform is making some changes, specifically to its keyword section with phrase match and broad match modifier (BMM).
Here is how Google Ads is updating its search format and how it will affect future advertising.
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