I manage several community events calendars and write about local events, so I’m regularly visiting the same websites over and over again, or at minimum, on an annual basis. One mistake that I often encounter is that the organization or business changes its website page structure.
Continue reading “Stop Changing Your Website Page Structure”
Over the past few months, we’ve been running more and more job ads rather than general branding ads for our clients. I didn’t think much of it until I was listening to a morning radio show. During a sponsorship message for a local restaurant, the DJ mentioned that the restaurant is a great place to work, whereas previously, he said it was a great place to eat dinner. A few days later during a morning commute, I heard three different job ads, including one for Amazon.
Continue reading “Businesses are Shifting from Brand Ads to Job Ads”Many businesses neglect to put important information on their websites such as hours of operation, what they sell and a call to action. Watch this short video for some tips on what content you need for your first website.
Continue reading “What Do I Need for My First Website?”