INTRODUCTION
According to Statista, direct marketing efforts have a higher return on investment (ROI) than other forms of marketing. In addition, direct marketing campaigns typically cost 55% less than broad advertising campaigns.
Unlike mass marketing, which typically delivers a standard message to a large market, hoteliers can use direct marketing to send personalized messages straight to target businesses or corporate contacts. This approach can help drive engagement, conversions and sales, while also improving your ROI.
Following are some direct marketing tips you can use to attract corporate business to your hotel or resort.
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For non-profits, developing content can be time-consuming and resource-heavy. Artificial Intelligence (AI) tools offer cost-effective solutions to streamline content creation.
According to tooltester, the