Category: Advertising & Marketing

How to Use Mailchimp for an Event Drip Campaign

Posted on by Jaimie Onasch

INTRODUCTION

According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails. That’s because automated email campaigns are designed to customize messages and next steps based on the contact’s actions, which produces a more personalized experience.

Event venues or organizers that use Mailchimp can leverage the platform’s automated customer journeys to boost ticket sales, sell add-ons or enhance attendee experiences.

Following are some tips for how to use Mailchimp to create a drip campaign for your event.

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Super Bowl ads 2025: staff analyses

Posted on by Brian Lee

BRIAN:

First, I want to give a nod to Madison-based Fetch, which generated a bunch of earned media coverage after it announced it was giving away $1.2 million during the final two-minute warning of the game. That’s a nice two-for-one in terms of publicity. (The livestream takeover of its app also was interesting to watch.)

It’s a bad look when multiple brands share the same spokesperson. In this case, we saw Matthew McConaughey appear in spots for Uber Eats and Salesforce, and he’s also been in recent commercials for Lincoln and Doritos. I think a consequence is a weaker association between the brand and the spokesperson, which ruins the intent of hiring a spokesperson in the first place.    Continue reading “Super Bowl ads 2025: staff analyses” →

How Event Venues Can Create an Effective Know-Before-You-Go Email

Posted on by Jaimie Onasch

INTRODUCTION

According to a report by ZeroBounce, 88% of people check their email at least once a day, making it an ideal medium for event venues to communicate details for upcoming events.

When done right, know-before-you-go emails prepare event attendees for what to expect when they arrive at the event. This can help eliminate or minimize confusion, foster efficiency and create a better overall experience, which can help bolster your venue’s reputation as a premier event location among organizers and attendees.

Following are some tips of what to include in your event venue’s know-before-you-go e-blasts and email communications.

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