HubSpot is an AI-powered customer platform that can integrate marketing, sales and customer service into one central hub. Its email marketing tools, in particular, can help businesses of all sizes create personalized campaigns that resonate with and inspire action from their target audience(s).
Following is how your B2C business can use HubSpot for email marketing.
Continue reading “How B2C Companies Can Use HubSpot for Email Marketing”
According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails. That’s because automated email campaigns are designed to customize messages and next steps based on the contact’s actions, which produces a more personalized experience.
Event venues or organizers that use Mailchimp can leverage the platform’s automated customer journeys to boost ticket sales, sell add-ons or enhance attendee experiences.
Following are some tips for how to use Mailchimp to create a drip campaign for your event.
Continue reading “How to Use Mailchimp for an Event Drip Campaign”
BRIAN:
First, I want to give a nod to Madison-based Fetch, which generated a bunch of earned media coverage after it announced it was giving away $1.2 million during the final two-minute warning of the game. That’s a nice two-for-one in terms of publicity. (The livestream takeover of its app also was interesting to watch.)
It’s a bad look when multiple brands share the same spokesperson. In this case, we saw Matthew McConaughey appear in spots for Uber Eats and Salesforce, and he’s also been in recent commercials for Lincoln and Doritos. I think a consequence is a weaker association between the brand and the spokesperson, which ruins the intent of hiring a spokesperson in the first place. Continue reading “Super Bowl ads 2025: staff analyses”