Category: Advertising & Marketing

Super Bowl ads 2025: staff analyses

Posted on by Brian Lee

BRIAN:

First, I want to give a nod to Madison-based Fetch, which generated a bunch of earned media coverage after it announced it was giving away $1.2 million during the final two-minute warning of the game. That’s a nice two-for-one in terms of publicity. (The livestream takeover of its app also was interesting to watch.)

It’s a bad look when multiple brands share the same spokesperson. In this case, we saw Matthew McConaughey appear in spots for Uber Eats and Salesforce, and he’s also been in recent commercials for Lincoln and Doritos. I think a consequence is a weaker association between the brand and the spokesperson, which ruins the intent of hiring a spokesperson in the first place.    Continue reading “Super Bowl ads 2025: staff analyses” →

How Event Venues Can Create an Effective Know-Before-You-Go Email

Posted on by Jaimie Onasch

INTRODUCTION

According to a report by ZeroBounce, 88% of people check their email at least once a day, making it an ideal medium for event venues to communicate details for upcoming events.

When done right, know-before-you-go emails prepare event attendees for what to expect when they arrive at the event. This can help eliminate or minimize confusion, foster efficiency and create a better overall experience, which can help bolster your venue’s reputation as a premier event location among organizers and attendees.

Following are some tips of what to include in your event venue’s know-before-you-go e-blasts and email communications.

Continue reading “How Event Venues Can Create an Effective Know-Before-You-Go Email” →

How Hotels Can Use Direct Marketing to Attract Corporate Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, direct marketing efforts have a higher return on investment (ROI) than other forms of marketing. In addition, direct marketing campaigns typically cost 55% less than broad advertising campaigns.

Unlike mass marketing, which typically delivers a standard message to a large market, hoteliers can use direct marketing to send personalized messages straight to target businesses or corporate contacts. This approach can help drive engagement, conversions and sales, while also improving your ROI.

Following are some direct marketing tips you can use to attract corporate business to your hotel or resort.

Continue reading “How Hotels Can Use Direct Marketing to Attract Corporate Business” →