As the world’s largest online professional network, LinkedIn is the powerhouse for B2B marketing. LinkedIn Events is a relatively new tool that can be used to host an online event as well as promote an in-person event. It is best used when your goal is to build community through sustained, quality engagement.
Here is how to use LinkedIn Events for B2B marketing.
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Clickbait headlines are written in a way to entice you to click on them because they pique your curiosity.(“The Moneymaking Secrets that Banks Don’t Want You to Know”). You’ve probably seen them in social media platforms and those paid partner content sections at the bottom of traditional media websites (check out CNN.com for example).
Continue reading “Clickbait Headlines are Infiltrating Traditional Media”
The choices of event spaces continue to increase, from traditional venues such as hotels and banquet halls to non-traditional venues such as barns and stadiums. With the increased competition, it’s important to find ways to make your venue stand out in the crowd so you can drive bookings, even on off-nights.
Here are tips for marketing your space to lure group events:
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