Public Relations, Advertising & Social Media

How Overhiring Can Hurt Your Brand

Posted on March 3, 2022March 17, 2022 by Jaimie Onasch

INTRODUCTION

According to a recent Bureau of Labor Statistics report, 4.5 million Americans quit their jobs in November 2021 during the peak of what’s known as the Great Resignation. Close to 6.5% of those individuals worked in the accommodation and food services sector, and 4.6% were in retail.

While these numbers are starting to plateau, hotels, restaurants and retail shops have some of the highest quit rates in the country, leaving many of those businesses short-staffed and unable to meet consumer demand.

Experts often cite opportunities for better pay, flexible hours and entrepreneurship as reasons why people are quitting; however, there is another reason that’s not often discussed–overhiring and lack of hours.

10-Year Challenge

Posted on February 25, 2022March 10, 2022 by Brian Lee

We moved this week after calling 222 N. Midvale Blvd. (the Jefferson building) home for the past 10 years and four months. The need for more housing in Madison led to two office buildings a few hundred feet from us being demolished for apartments in 2021. Now, our building and the adjacent building will be demolished for apartments.

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Super Bowl ads 2022: staff opinions

Posted on February 14, 2022February 10, 2023 by Jaimie Onasch

BRIAN:

I’m sure advertisers must have a measure of disappointment when they watch their ad during the Super Bowl … and then see multiple ones just like it. This year, we had numerous electric vehicle commercials, and they were so similar to each other in terms of messaging that I’m certain I can’t name any differences among them. My favorite commercial was Paul Rudd and Seth Rogen reminiscing over a bag of Lay’s. It’s the exact type of humor (e.g., marrying the ghost) I would have used if I wrote the spot myself. A commercial that let me down was the one for Bud Light Seltzer with Guy Fieri. I thought it was a clever concept with the Mayor of Flavor Town, but the execution was terrible—there could have been so much more done in the spot.

https://www.youtube.com/watch?v=CvQmgGQHzzI

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