In an influencer marketing survey done by Collective Bias, 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. One tool that can help find, connect and keep track of influencers is Cision.
Here are a few ways to find influencers using Cision:
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SparkToro is an audience research tool that uses data collected from social networks to provide insights about online behavior, sources of influence, demographics and topics of interest. These insights can help you identify opportunities for reaching your target audience.
Following are some ways you can use SparkToro to guide your marketing efforts.
Continue reading “How to Use SparkToro to Guide Your Marketing”
A school district has a long road ahead of it to regain the trust of its community.
Continue reading “How to Regain Trust After a Controversial Referendum”