Blog

How to Promote Hospitality Jobs on Facebook Now That the Jobs Feature is Gone

INTRODUCTION

Front desk hospitality jobHotels and resorts often turn to social media to spread the word about their available job opportunities. Until recently, many hospitality businesses had been using Jobs on Facebook to help attract potential candidates.

The Meta product allowed businesses to post a complete job listing to their page, which was located in a dedicated jobs tab and findable in Facebook’s jobs browser. Meta discontinued Jobs on Facebook earlier this year, but you can still use Facebook to attract talent.

Following are some ways you can use Facebook to promote hospitality jobs for your business.

Continue reading “How to Promote Hospitality Jobs on Facebook Now That the Jobs Feature is Gone”

Atwood Avenue Now Open to Bidirectional Traffic

(MADISON, Wis.)—Starting today, Atwood Avenue is open to bidirectional traffic from Fair Oaks Avenue to Cottage Grove Road. Prior to this opening, vehicles could only travel inbound/toward downtown from Cottage Grove Road to Walter Street, with no access to an outbound lane between those two points.

Continue reading “Atwood Avenue Now Open to Bidirectional Traffic”

How Sports Bars Can Improve Their Marketing Through Operations

INTRODUCTION

PeacockOn Oct. 7, 2023, the University of Wisconsin football team’s game against Rutgers was streamed on Peacock. In my research of sports bars in and around Madison, Wis., only a handful got their act together in time to install Peacock (bars have to acquire a license and equipment).

Meanwhile, others tried to get it but didn’t start the process early enough. Still others had their social media posts on autopilot, with messages like, “Come watch the game here” when they didn’t actually have Peacock.

This situation should teach sports bar owners a valuable lesson of having their operations in order, which in turn can help with their marketing. That’s because the bars that had Peacock had a decided advantage over others that didn’t, and they could have (should have) marketed that unique asset.

Here’s how sports bars can improve their marketing through operations.

Continue reading “How Sports Bars Can Improve Their Marketing Through Operations”