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How Sports Bars Can Improve Their Marketing Through Operations

Posted on by Brian Lee

INTRODUCTION

PeacockOn Oct. 7, 2023, the University of Wisconsin football team’s game against Rutgers was streamed on Peacock. In my research of sports bars in and around Madison, Wis., only a handful got their act together in time to install Peacock (bars have to acquire a license and equipment).

Meanwhile, others tried to get it but didn’t start the process early enough. Still others had their social media posts on autopilot, with messages like, “Come watch the game here” when they didn’t actually have Peacock.

This situation should teach sports bar owners a valuable lesson of having their operations in order, which in turn can help with their marketing. That’s because the bars that had Peacock had a decided advantage over others that didn’t, and they could have (should have) marketed that unique asset.

Here’s how sports bars can improve their marketing through operations.

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How a Municipality Should Communicate About a Wild Animal on the Loose

Posted on by Taylor Kennedy

Earlier this year, a black bear was spotted in Madison, Wis., creating quite a media buzz around the community. This situation of a loose wild animal is just one crisis that any municipality can encounter.

It’s important for the municipality to be ready to communicate early and often with residents. Remember that at the end of the day, the goal is to ensure the safety and protection of the community.

Here are crisis communication steps that municipalities can take to effectively communicate to their internal and external publics.

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Welcome Alannah!

Posted on by Brian Lee

Alannah Hughes-Miller joined Revelation this week as our fall intern. She is a senior at the University of Wisconsin School of Journalism and came highly recommended by two of our clients. In addition to a major in strategic communications, the Chilton, Wis., native also is pursuing a certificate in digital media analytics.