Public Relations, Advertising & Social Media

How to Use DinoRANK for Content Marketing

Posted on June 12, 2023June 12, 2023 by Jaimie Onasch

INTRODUCTION

According to the Content Marketing Institute, more than 70% of B2B and B2C businesses use content marketing as part of their overall marketing strategy. However, it can sometimes be a struggle to come up with fresh, timely content that resonates with your target audience(s) and also ranks highly in the search results.

DinoRANK is an accessible all-in-one SEO suite that can be used for content management, keyword research and positioning, link tracking and more to help you develop and incorporate SEO strategy into your content marketing efforts.

Following are some ways you can use DinoRANK for content marketing.

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What Went Wrong in PGA Merger Announcement

Posted on June 8, 2023June 8, 2023 by Brian Lee

INTRODUCTION

If you can’t beat ’em, join ’em.

That’s what seemingly happened when the PGA Tour announced that it was merging with its nemesis, LIV Golf (along with DP World Tour). If you have read any of the media stories covering this merger, you know that the PGA is considered the loser in this situation, and LIV is the winner.

Given a mulligan, here are two ways the PGA Tour and Commissioner Jay Monahan could have taken a better shot at making this announcement.

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Three Mistakes to Avoid When Developing Key Messages

Posted on May 22, 2023June 2, 2023 by Taylor Kennedy

INTRODUCTION

According to a PRSA blog article, key messages are the essence of what you want to communicate, are what’s needed to engage people and are bite-sized summations that articulate what you do, what you stand for, how you are different and what value you bring to stakeholders. These messages should be used in all communication activities, regardless of the medium (e.g., website, presentations, social media, media interviews).

Here are three mistakes to avoid when developing key messages.

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