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FEED Kitchens Livens up Fundraising Efforts with Summer Party

Posted on by Brian Lee

FOR IMMEDIATE RELEASE

June 7, 2011

Contact: Jodi Pathmann

(608) 217-1388

FEED Kitchens Livens up Fundraising Efforts with Summer Party

Proceeds will help build food business incubator on north side of Madison

(MADISON, Wis.) – Efforts to fund the building of Food Enterprise & Economic Development (FEED) Kitchens, a food business incubator, will continue on June 21 when the organization hosts a Summer Solstice Sampler event at Capital Brewery.

“We’re not only looking to raise money for construction of the facility, we’re also hoping to connect with potential users of the community kitchen, such as entrepreneurs, food cart operators and those looking to gain new job skills,” Jodi Pathmann, FEED’s event manager, said.

The event, which begins at 5:30 p.m. and goes until sundown, will feature a live performance from the band Sweetgrass. Advanced tickets are $33 or $38 at the door and include appetizers and desserts from local restaurants, as well as a cash bar.

In addition, FEED will host a silent auction, with all bidding conducted at www.feedkitchens.org.

FEED Kitchens announced recently more than $75,000 in grants to the Northside Planning Council to construct its facility, which will be located at 1502 Pankratz Street and break ground later this year.

WHAT: FEED Kitchens’ Summer Solstice Sampler

WHERE: Capital Brewery, 734 Terrace Ave., Middleton, Wis.

WHEN: 5:30 p.m. Tuesday, June 21

COST: Single tickets are $33 in advance, $38 at the door. Pairs of tickets are $55 in

advance, $60 at the door. Appetizers and desserts are included in the admission.

INFO: www.feedkitchens.org

Food Enterprise & Economic Development (FEED) Kitchens is a 501(c)(3) non-profit social enterprise formed to support food entrepreneurs, provide custom processing of value-added products, enable development of food related employment and increase the availability of local, healthy and affordable food products in the Greater Madison community. For more information, please visit www.feedkitchens.org.

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My next step in public relations

Posted on by Brian Lee

It’s official. I’m now Accredited in Public Relations (APR) and get those three letters behind my name. Having the APR designation means that I have proven my knowledge and ability in communications theory and its application; that I’ve established advanced capabilities in research, strategic planning, implementation and evaluation; and that I’ve demonstrated a commitment to professional excellence and ethical conduct.

I have to say, it was a long journey. I began with a “Jump Start” program to familiarize myself with the process in April 2009. My son was two months old at the time, and I mistakenly thought studying and being a new parent would work together. Nope!

Developing a campaign from start to finish, and then presenting it in front of a panel, made me a better practitioner because I learned the theories of PR and the importance of research, amongst a long list of things.

Studying was not easy, especially since I have been out of school for almost 10 years, and my senior year was comprised mostly of group projects and papers, not tests. After I completed the four-hour multiple choice exam, I could feel my heart racing as the computer tabulated my score.

I just sat there for several minutes in happy reflection of the past two years when I saw the word “Pass.”

Now it’s time to order new business cards!

For more information, please visit: http://www.prsa.org/Learning/Accreditation/

TV land

Posted on by Brian Lee

Monday was a long day for me, not just because of work, but also because I was on TV twice. At 6:40 a.m., I discussed restaurants with Mother’s Day specials on News 3 (I also run a dining guide called EatDrinkMadison.com). Then at 3 p.m. (but aired at 5:20 p.m.), I was on a panel with two other men for a segment called “Guy Talk” on NBC-15.

Unfortunately, I didn’t get on WKOW to complete the trifecta! Here are the spots. Regarding the NBC segment, we did two: a three-minute version that aired on TV, and a 10-minute version that was web only; the latter one is what you’ll see below.

And yes, I did change between TV appearances.

News 3:

NBC-15: