Earlier this year, a black bear was spotted in Madison, Wis., creating quite a media buzz around the community. This situation of a loose wild animal is just one crisis that any municipality can encounter.
It’s important for the municipality to be ready to communicate early and often with residents. Remember that at the end of the day, the goal is to ensure the safety and protection of the community.
Here are crisis communication steps that municipalities can take to effectively communicate to their internal and external publics.
Continue reading “How a Municipality Should Communicate About a Wild Animal on the Loose”
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