Blog

INTRODUCTION

If you can’t beat ’em, join ’em.

That’s what seemingly happened when the PGA Tour announced that it was merging with its nemesis, LIV Golf (along with DP World Tour). If you have read any of the media stories covering this merger, you know that the PGA is considered the loser in this situation, and LIV is the winner.

Given a mulligan, here are two ways the PGA Tour and Commissioner Jay Monahan could have taken a better shot at making this announcement.

INTRODUCTION

According to a PRSA blog article, key messages are the essence of what you want to communicate, are what’s needed to engage people and are bite-sized summations that articulate what you do, what you stand for, how you are different and what value you bring to stakeholders. These messages should be used in all communication activities, regardless of the medium (e.g., website, presentations, social media, media interviews).

Here are three mistakes to avoid when developing key messages.