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How Brands Can Use Virtual Influencer Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.

While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.

Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.

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How to Use AI for Crisis Communications

Posted on by Taylor Kennedy

INTRODUCTION

By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.

AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.

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How Municipalities Can Use AI for Social Listening

Posted on by Brian Lee

INTRODUCTION

social media listeningIt’s important to keep in mind that social media is meant for two-way communication. Oftentimes, municipalities will only communicate to their audiences but never or hardly ever listen to what they have to say.

Social listening is the process of tracking social media mentions of your brand; conversations about your brand, product or service; audience sentiments; and trends in your industry. The data that you collect can help your organization gather feedback on a particular effort, take advantage of new opportunities, avoid or mitigate potential threats and determine gaps in service, among many other uses.

These days, your municipality can use AI to aid your social listening efforts to better serve residents, businesses and visitors of your community. Here are a few ways to use AI for social listening.

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