INTRODUCTION
According to Statista, the travel industry is expected to spend more than $4.5 billion on digital advertising in the United States. In addition, 82% of restaurants in the United States use social media as part of their marketing strategy, which includes boosts and paid ads.
To stay competitive, hospitality businesses should monitor how their competitors use sponsored content to reach potential guests, including which platforms and the type of media they use.
Following are some ways your hotel or restaurant can track competitors’ paid ads.
Continue reading “How Hospitality Companies can Track Competitors’ Paid Ads”
INTRODUCTION
It’s not uncommon for conferences and webinars to have speakers present together in a panel format. Unfortunately, many panel discussions don’t spend enough time talking about the main subject, spend too much time talking about one topic, run too long and/or are boring.