INTRODUCTION
According to Instagram, more than 140 billion Reels are viewed across Instagram and Facebook each day. In addition, research from HypeAuditor reveals that Reels have the highest reach and the most engagement compared to other content types on Instagram.
While Reels can help your hotel or hospitality brand broaden its reach, it can also be time-consuming to consistently produce short-form video content that resonates with viewers. That’s why your Reels strategy should use insights to help guide and improve your creative efforts so you can maximize performance moving forward.
Following are some ways hospitality brands can improve their Reels by using data.
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When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.
Municipalities typically develop strategic plans for a 3-to-5-year period, after which the plan must be updated. Part of this process is addressing the diverse and changing needs of residents and businesses, and that requires active community engagement.