Instagram launched recently a time-lapse app called Hyperlapse. The app, now available for free download in the Apple App Store, speeds up amateur videos and turns them into professional-looking time-lapses.
By providing the same type of quality as a pricey videographer, Hyperlapse could save companies thousands of dollars.
The time-lapse technique captures footage happening at a slow rate, like a sunrise, and speeds it up to show the progress at a much faster time rate. Usually, capturing the footage requires holding the camera very still. But no worries if you don’t have a steady hand, Instagram said in an official blog post. Hyperlapse features built-in stabilization technology that lets you create moving, handheld time lapses that look like they were professionally filmed. Lucky for marketers, this means anyone on the team can create visually appealing videos time or place without the expensive equipment.
All the user has to do after downloading Hyperlapse is tap to record and tap to stop. Then the user can select the playback speed, speeding up footage up to 12 times faster. The only downside is that users don’t have the ability to edit videos. Videos are then saved to the camera roll and can be shared to Instagram or Facebook from there.
Ideas of what to feature on your time-lapse video could include footage of your product or service being used over a prolonged length of time. Event marketers could create a before and after video by recording the progress of an event setup.