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How Municipalities Can Engage the Community for their Strategic Plan

Posted on by Brian Lee

INTRODUCTION

municipal meetingMunicipalities typically develop strategic plans for a 3-to-5-year period, after which the plan must be updated. Part of this process is addressing the diverse and changing needs of residents and businesses, and that requires active community engagement.

Here’s how municipal governments–namely, villages, towns, cities and counties–can engage their communities to develop and update their strategic plan. Continue reading “How Municipalities Can Engage the Community for their Strategic Plan” →

How Brands Can Use Virtual Influencer Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.

While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.

Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.

Continue reading “How Brands Can Use Virtual Influencer Marketing” →

How to Use AI for Crisis Communications

Posted on by Taylor Kennedy

INTRODUCTION

By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.

AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.

Continue reading “How to Use AI for Crisis Communications” →