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How to Set up Instagram Video Ads for Your Hotel

Posted on by Taylor Kennedy

INTRODUCTION

InstagramAccording to Statista, Instagram has 500 million daily users. More specifically, Instagram announced last year that users older than 25 years old spend an average of more than 24 min. on it each day.

Like other social media platforms, Instagram offers advertising features to help you reach potential guests that you aren’t reaching organically. Here is how to set up Instagram video ads for your hotel, resort or bed & breakfast. Continue reading “How to Set up Instagram Video Ads for Your Hotel” →

How Restaurants Should Respond to Negative Comments Online

Posted on by Brian Lee

INTRODUCTION

According to Zendesk, 45 percent of customers share negative reviews on social media, and 63% of consumers read negative reviews on social media. It doesn’t help when it’s discovered that 20 percent of reviews on Yelp are fake.

Still, it’s imperative that you don’t let negative reviews sit unaddressed. One rationale is the “broken windows theory.” When consumers see no response to negative reviews, they assume you don’t care enough, and you’ll probably attract more negative (and fake negative) reviews, which will cost you revenue.

Here’s how restaurants should respond to negative comments online. Continue reading “How Restaurants Should Respond to Negative Comments Online” →

How to Use Facebook as You Open Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Facebook mobile appAccording to Statista, Facebook remains the most popular social media app in the United States, with approximately 50 percent of the population actively using the platform each month.

A 2016 survey, also conducted by Statista, revealed that 47 percent of respondents recommend local businesses through Facebook, second only to word-of-mouth recommendations.

Facebook is a powerful marketing tool that can help your property reach potential guests and build a community of supporters. Following are some tips on how to use Facebook for your new hotel, resort or bed & breakfast to generate awareness and buzz prior to your grand opening. Continue reading “How to Use Facebook as You Open Your Hotel” →