Blog

How to Measure the Success of Your Municipality’s Initiatives

INTRODUCTION

chartIn municipal governance, it is important for local officials to not only implement new initiatives but also to assess their success and impact on the residential and business communities. Effective measurement provides valuable insights, allowing municipalities to refine strategies, allocate resources efficiently and demonstrate accountability.

Here’s how municipalities can measure the success of their initiatives.

Continue reading “How to Measure the Success of Your Municipality’s Initiatives”

How Hospitality Brands Can Improve Their Reels Through Data

INTRODUCTION

According to Instagram, more than 140 billion Reels are viewed across Instagram and Facebook each day. In addition, research from HypeAuditor reveals that Reels have the highest reach and the most engagement compared to other content types on Instagram.

While Reels can help your hotel or hospitality brand broaden its reach, it can also be time-consuming to consistently produce short-form video content that resonates with viewers. That’s why your Reels strategy should use insights to help guide and improve your creative efforts so you can maximize performance moving forward.

Following are some ways hospitality brands can improve their Reels by using data.

Continue reading “How Hospitality Brands Can Improve Their Reels Through Data”

How to Find and Work with Micro-Influencers for Your Grand Opening

INTRODUCTION

When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.

Here’s how to find and work with micro-influencers for your grand opening or brand activation.

Continue reading “How to Find and Work with Micro-Influencers for Your Grand Opening”