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2023 Excellence in Construction Award

Posted on by Brian Lee

Blair StreetThe Wisconsin Department of Transportation announced recently the recipients of its 2023 Excellence in Construction Awards, and we want to congratulate Trierweiler Construction for winning the Excellence in Concrete Paving award.

We were honored to be on a team with Trierweiler, KL Engineering and other firms on the reconstruction of Blair Street in Madison, Wis. Our role was to manage public outreach during the project, which took place in 2022 and 2023.

Of note, we are currently partnering with Kraemer North America on a project. They won the Excellence in Small Structures award for a separate project. In other words, we keep good company.

 

 

Super Bowl ads 2024: staff analyses

Posted on by Brian Lee

BRIAN:

Wow, Tom Brady was in a lot of ads. I thought the BetMGM commercial was done well, because it listed features (e.g., in-game parlays), was humorous (e.g., Tom Brady as Tim Birdie) and included a call-to-action (e.g., “download the app”). And what better way to introduce a new betting app than during the Super Bowl held in Las Vegas?

Meanwhile, several of the spots seemed to waste the talents of the celebrities in them. In other words, M&Ms, Pringles, Squarespace and the like didn’t seem to maximize their stars or tried too hard to incorporate those stars. On the other hand, BMW and State Farm executed nicely with their use of Christopher Walken and Arnold Schwarzenegger, respectively. 

Lastly, what was with Temu showing the same crappy ad over and over again? I still don’t plan on using that shopping app. 

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