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How to Set up Retargeting Ads to Market Your Development

Posted on by Jaimie Onasch

INTRODUCTION

In this day and age, digital marketing is essential for reaching potential home buyers or renters in your market; however, a single digital ad campaign is not likely to get you the quality leads you need.

Retargeting, or remarketing, is a way to reconnect with people who previously interacted with your website by strategically positioning ads in front of them as they browse other sites.

This helps you keep your message in front of people who already expressed interest in your development, which often leads to better campaign performance results. In fact, the average click-through-rate of a retargeting ad is 10 times higher than traditional display ads. 

So, where should you start? According to eMarketer, Google and Facebook capture close to 57 percent of the U.S. digital ad market, making them good platforms to use.

Following are some tips on how to market your development using retargeting ads on Facebook and Google.

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2019 PRSA-Madison Alchemy Awards

Posted on by Taylor Kennedy

Revelation PR, Advertising & Social Media won an Award of Excellence for the third time in four years, this time in the category of integrated marketing campaigns, in the annual PRSA-Madison Alchemy Awards.

Our entry was for our work on promoting the inaugural Madison Black Chamber of Commerce Black Business Awards Dinner in 2018. Through the use of Facebook ads, media relations and e-newsletters in a three-week span, we successfully helped the chamber sell out the event. 

Judging this year’s entries was a PRSA chapter in Virginia. 

Four Ways to Brand Yourself As a Realtor

Posted on by Taylor Kennedy

According to the Association of Real Estate License Law Officials (ARELLO), since 2018, about two million real estate licensees have been active in the United States. This large amount of competition is one of the main reasons why realtors need to brand themselves.

In other words, to fight the commodity trap, you need to establish brand loyalty, which has more to do about how you are perceived by the consumer and less to do about your price (fees). 

Here are tips on how realtors can build their brand. 

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