In Using Google Tag Manager, Part 1, you learned how to set up Google Tag Manager, which is a system for adding and maintaining marketing tracking codes (called “tags”) on your site.
Now it’s time to learn some more advanced features of Google Tag Manager that will improve your digital marketing efforts.
Continue reading “Using Google Tag Manager, Part 2”
On average, less than 3 percent of e-commerce website visits convert to a sale. Moreover, close to 70 percent of shoppers abandon their carts prior to purchase.
Retargeting (or remarketing) is a powerful way to show ads to people who have already visited your online store. If you are unfamiliar, retargeting ads essentially follow the customer around as they browse other sites. This can help keep your product top-of-mind and hopefully lead to more completed transactions.
Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.
Following are some tips on how to use Facebook and Google retargeting ads to market products from your e-commerce store.
Continue reading “How to use Retargeting for Your Online Store”Hailey Kay Eisenrich joins Revelation this week as our summer intern. She is studying journalism and communication arts at the University of Wisconsin. The Sun Prairie, Wis., native previously served as the communications intern at the Wisconsin Union Theater and currently manages publicity for an acapella group.