We’ve seen recently some huge jackpots surpassing $1 billion for Mega Millions and Powerball. But as some people know, those listed jackpots represent the annuity option. In other words, it’s the amount a winner gets paid only if they decide to receive 30 annual payments.
Meanwhile, a winner who chooses the cash/lump sum option only gets a fraction of the listed jackpot. As a result, a New York Times article calls lottery advertising “misleading,” and that’s because it is.
INTRODUCTIONAccording to a survey by Venngage, 51.4% of marketers indicated that 90-100% of all their content has some form of visuals. While tools like Canva are very user-friendly, they still take time to create, so why not save a few minutes and use artificial intelligence (AI) to create social media graphics?
Here are different AI tools and the tasks they can do to help enhance your social media content:
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According to Statista, the U.S. trade show market size is expected to increase by more than $4 billion over the next few years. In addition, 65% of companies increased their meeting and event spending in 2023.
Whether your association is looking to resume its annual conference after the pandemic, or you are planning your inaugural event, effective marketing can help generate awareness about your event, drive attendance and bring in revenue.
Following are some ways your trade association can promote its annual conference.
Continue reading “How Trade Associations Can Promote Their Annual Conferences”