Revelation’s fall intern is Amari Obungwo, a junior majoring in strategic communications and Spanish at the University of Wisconsin. Her experience includes working for Slow Foods, The Daily Cardinal and the UW College of Letters & Science. Amari hails from outside Washington, D.C.
Blog
Using Game Theory to Explain Why the Zipper Merge Doesn’t Work
A zipper merge is a traffic pattern that is supposed to have cars merge into one lane, one after another, when they reach a certain point. In theory, it should reduce congestion and minimize delays, but in practice, it usually does anything but.
Game theory, which studies how people make decisions when competing among others, explains why zipper merges don’t work. (Also, keep in mind that the vast majority of drivers on the road were not taught how to navigate zipper merges in driver’s ed.)
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How Municipalities Can Engage the Public with LinkedIn Ads
INTRODUCTION
According to Pew Research, 30% of adults in the United States are active on LinkedIn. While that may not seem as impressive as the more than 60% of adults who use Facebook, LinkedIn is the most popular social media platform for professionals and is widely used by college-educated individuals ages 30-49.
Municipalities of all sizes can leverage LinkedIn ads to engage and educate citizens, increase public engagement, increase awareness of community initiatives and showcase opportunities to work in government.
Following are some tips on how your municipality can engage the public with LinkedIn ads.
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