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How Hospitality and Retail Businesses Can Advertise on Google Maps

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista Google Maps is the most downloaded navigation app in the United States with more than 21 million downloads.

In addition to its navigation feature, Google Maps integrates with Google Business profiles, which gives users access to detailed information about local businesses, such as hours, a description and customer ratings. Businesses also can advertise on Google Maps to make their company more visible to individuals using the platform.

Following are some tips your retail or hospitality business can use to advertise on Google Maps.

Continue reading “How Hospitality and Retail Businesses Can Advertise on Google Maps” →

How to Use AI for Marketing Project Management

Posted on by Taylor Kennedy

INTRODUCTION

Artificial intelligence can be used to streamline processes and improve workplace efficiencies. Its use in marketing also can lighten the team workload and empower them to execute new projects/campaigns for clients.

Here is how to use AI for project management in a marketing campaign.

Continue reading “How to Use AI for Marketing Project Management” →

How to Restore Your Reputation After a Deepfake

Posted on by Brian Lee

INTRODUCTION

deepfake headlinesDeepfakes are manipulated media, typically video or audio, created using artificial intelligence (AI) to superimpose a person’s likeness onto another’s body or use their voice. They can temporarily or permanently damage a person’s reputation by portraying them as engaging in activities or expressing opinions that they never actually did.

Even if the content is debunked later, the initial damage to the person’s reputation may linger. Here are ways you can mitigate the damage and repair and restore your reputation after a deepfake incident. Continue reading “How to Restore Your Reputation After a Deepfake” →