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How to Change Advertising Strategies During a Pandemic

INTRODUCTION

Advertising graphic

In just a matter of months, the coronavirus has completely changed the way our society operates. Our new contact-free, stay-at-home world has drastically altered consumer habits and media consumption, forcing many brands to rethink their advertising strategy. 

According to a report from the Interactive Advertising Bureau, 70 percent of advertisers have already adjusted or paused their planned ad spend in response to COVID-19, and 16 percent are still trying to formulate a course of action. 

Following are some tips on how your brand should advertise during these unprecedented times.  

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