Your marketing efforts will likely include a combination of organic and paid social media. When’s the right time to use them, and what’s the difference?
Watch this short video for some quick tips on the pros and cons of organic and paid social media marketing.
Continue reading “Pros and Cons of Organic vs. Paid Social Media Marketing”
We are all living and working in unprecedented times as the coronavirus dominates so many aspects of the world. The pandemic also is challenging the way we engage in public relations. It’s likely the editorial calendar you created earlier this year doesn’t apply anymore, or the topics you’re pitching are irrelevant.
According to PR professional Michael Smart, the two most common paths public relations practitioners take during times of national crisis are to keep pitching aggressively or standing down and waiting for it to end. He says neither is the correct choice, and we agree.
Here are three PR strategies to employ during a pandemic.
Continue reading “Changing PR Strategies During a Pandemic”
If your hotel is active on social media platforms like Instagram and Facebook, you’re probably familiar with Stories. YouTube also has a Stories option you can explore, though it differs from what you may be used to.
Once known as “YouTube Reels,” YouTube Stories are visible for seven days, compared to one day on other platforms. Plus, the feature is only available for channels with more than 10,000 subscribers, so you won’t be able to access them unless your hotel or hotel group has a large following.
Since close to 75 percent of adults in the United States tune in to YouTube, it makes sense to explore its Stories feature if your channel qualifies.
Following are some tips on how you can use YouTube Stories to market your hotel, hotel group or resort.
Continue reading “How to Use YouTube Stories for Your Hotel”