MADISON, Wis. – Local innovators, entrepreneurs and like-minded individuals will have more accessibility to this years’ Forward Festival as it embraces a hybrid model. The 11th annual event will take place Aug. 13-20 and will feature more than 35 events, with a majority being virtual, organizers announced today.
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The Need for Content

Content marketing is a good strategy for branding, establishing expertise, top-of-mind awareness, push marketing, pull marketing and much more.
During the last few months, have you noticed how starved the media are for fresh content?
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INTRODUCTION

TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016.
The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers.
In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies.
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