Atwood Avenue Now Open to Bidirectional Traffic

(MADISON, Wis.)—Starting today, Atwood Avenue is open to bidirectional traffic from Fair Oaks Avenue to Cottage Grove Road. Prior to this opening, vehicles could only travel inbound/toward downtown from Cottage Grove Road to Walter Street, with no access to an outbound lane between those two points.

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How a Municipality Should Communicate About a Wild Animal on the Loose

Earlier this year, a black bear was spotted in Madison, Wis., creating quite a media buzz around the community. This situation of a loose wild animal is just one crisis that any municipality can encounter.

It’s important for the municipality to be ready to communicate early and often with residents. Remember that at the end of the day, the goal is to ensure the safety and protection of the community.

Here are crisis communication steps that municipalities can take to effectively communicate to their internal and external publics.

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When a Startup Should and Shouldn’t Issue a Press Release

INTRODUCTION

As someone who is a writer for a publication that covers startups (www.madisonstartups.com), I see a variety of press releases from new companies–some are good, some are not.

Here are some tips on when to issue a press release and when you shouldn’t.

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