Author: Taylor Kennedy

How Municipalities Can Use TownSq for Community Outreach

Posted on by Taylor Kennedy

INTRODUCTION

Municipalities looking for new ways to enhance community outreach may consider using TownSq, an online software platform and mobile app designed to keep communities informed. While TownSq has traditionally been used by management companies, boards and homeowners, it has not yet been implemented by a municipality. However, the TownSq team is open to exploring how the platform can support municipal communication needs.

Here is how municipalities can use TownSq for community outreach, once the platform allows access to municipalities:

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How Municipalities Can Use AI to Test Messages for Projects

Posted on by Taylor Kennedy

ChatGPTINTRODUCTION

When municipalities launch campaigns for referendums and infrastructure projects, effective communication becomes even more important to gain community understanding and support. Artificial intelligence (AI) is a tool that municipalities can use to test and refine messages before beginning public outreach. This process involves creating stakeholder profiles, defining your voice, testing message variations and making sure there is accessibility across languages.

Here’s how municipalities can use AI to test messages for their projects.

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How B2B Companies Can Use LinkedIn Video Feed for Branding

Posted on by Taylor Kennedy

INTRODUCTION

LinkedIn video feedLinkedIn has turned into a powerful platform for B2B marketing, offering features that enable companies to engage their target audience effectively. Its app now has a section dedicated solely to videos, similar to TikTok and the Reels tab in Instagram.

Here are how B2B companies can use the LinkedIn video feed for branding.

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