(MADISON, Wis.) – Big Brothers Big Sisters (BBBS) of Dane County is launching a bold new brand campaign, “It Takes Little to Be Big,” to challenge the myths and shift perceptions of mentoring. It also aims to demonstrate why now, more than ever, mentorship is critical to the success of kids today.
During the six-week campaign, which will run from Feb. 1 to March 15, BBBS is looking to recruit at least 100 new volunteer “Bigs,” especially those from diverse backgrounds. Currently, about 200 children are on the waitlist for a mentor.
“We believe in the power and promise of youth, especially those in Dane County,” Big Brothers Big Sisters of Dane County CEO Sandy Morales said. “We want the community to know that serving as a Big doesn’t require much time or expertise. At the end of the day, it doesn’t take much to make an impact on a kid’s life.”
BBBS is kicking off the campaign with a happy hour event from 5:30 to 7 p.m. at Lake Louie Brewing in Verona. The event will include drinks, snacks and raffle prizes.
To learn more, visit: https://www.bbbsmadison.org/be-big-now.
About Big Brothers Big Sisters of Dane County
Big Brothers Big Sisters operates under the belief that inherent in every child is the ability to succeed and thrive in life by providing long-term, consistent mentoring between adult volunteers (Bigs) and children (Littles), ages 6 through 18. The positive relationships we help facilitate throughout Dane County have a direct and lasting effect on the lives of young people.
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Resulting Media Coverage:
- Channel 3000 (Jan. 30, 2024): Big Brothers Big Sisters of Dane County searching for volunteers
- NBC-15 (Jan. 24, 2024): Big Brothers Big Sisters of Dane Co. launching campaign to recruit mentors
- Madison Magazine (Jan. 29, 2024): Big Brothers Big Sisters of Dane County’s new campaign launches on February 1
- InBusiness (Feb. 12, 2024): Local executive promotes BBBS of Dane County mentorship with new campaign underway
- BRAVA Magazine (Feb. 7, 2024): February Editor’s Picks – Make an Impact
- WKOW (Feb. 1, 2024): Big Brothers Big Sisters of Dane County launches initiative to find more mentors
- Sun Prairie Star (Feb. 23, 2024): Big Brothers Big Sisters campaign aims to recruit ‘Bigs’
- Wisconsin State Journal (March 10, 2024): Big Brothers Big Sisters seeks more volunteers of color and men
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