When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.
Here’s how to find and work with micro-influencers for your grand opening or brand activation.
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By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.
AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.
Artificial intelligence within public relations is growing. Tools such as ChatGPT, Claude 2 and Bard are changing how PR professionals are working without giving up creative control. According to Prowly, the most popular applications of AI in PR include idea generation, content creation, research, reporting and monitoring.
In general, use ChatGPT when writing projects like press releases, regular internal communication features, award and conference submissions and basic client memos. When creating prompts, it’s best practice to be as specific as possible.
Below are tips to effectively write PR prompts in ChatGPT:
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